Experience
Vice President and Research and Marketing
Dec 2016 - July 2022
I built, led, and managed all facets of IDology's marketing and primary research functions, including strategy, brand management, product marketing, demand generation, sales Enablement, content management, PR, social media, events, digital marketing, messaging architecture, competitive intelligence, Analyst relations, comms, partner marketing as well as primary and secondary research.
During my tenure on the executive team leading Marketing, the company achieved a 28% compound annual growth rate (CAGR) over five years through organic growth, driven, in part, by marketing-sourced lead generation, product marketing, PR, and digital marketing initiatives.
Director of Marketing and Research
Feb 2015 - Oct 2016
Produced market research and actionable intelligence to support Fiserv’s annual strategic product and marketing plans in a $400M division with 500+ clients. I led primary research studies, published related content, conducted media and analyst interviews, conference keynote speaking, synthesized competitive intelligence, and created research-based messaging for industry analysts, media, clients, prospects, sales teams, and executive stakeholders.
While at Fiserv, I held various marketing roles in the company's fastest-growing Biller division. I led marketing adoption efforts for the strategically vital e-bill distribution product line, driving its adoption and growth to 400 million annual transactions and helping establish it as the largest e-bill network in the industry.
Senior Product Marketing and Research Manager
Feb 2015 - Oct 2016
Spearheaded the creation, planning, design, and execution of winning product marketing strategies for the Fiserv Biller Solutions Division. I also led primary and secondary research initiatives, including consumer and business surveys, focus groups, usage analytics, and UX lab testing.
My programs included competitive landscape analysis, product innovation and Sales support, product naming, user segmentation, positioning, launch planning, lead generation, PR, analyst relations, tradeshow strategy, content creation, and sales enablement.
Senior Product Marketing and Research Manager
April 2008 - Oct 2011
Created, developed, and delivered actionable market insights and sought-after assets from primary consumer and business surveys, focus groups, and attitudinal and demographic segmentations. Assets included annual research publications, best practices, thought leadership content, webinars, client and sales presentations, product guidance, industry keynote speeches, and media interviews.
Consumer and Partner Marketing Manager
Dec 2004 - March 2008
Partnered with Fortune 100 firms to develop, execute, and measure comprehensive marketing campaigns to drive customer awareness, adoption, and usage of online financial services, including digital and mobile billing and payment.
Education
Georgia State University
MBA 2003
SUNY Oswego
BA Psychology 1994
Emory University
Certification in AI for Efficiency 2024
MIT
Certification in Future Commerce 2016
NACHA Payments Innovation Alliance, Elected Member Consumer Payments Advisory Committee (2014 to 2017)
Technology Association of Georgia (TAG) FinTech Steering Committee (2019-2020)
Guest lecturer at Kellogg School of Management on Marketing Segmentation based on co-written Kellogg Marketing Case Study (2016)
Guest speaker at (live and virtual) University of Georgia Principles of FinTech Certification class BUSN 3700 on Cyber Fraud, Identity and Security Markets (Spring and Fall Semesters; 2019 – 2022, Professor Robert Trotter)
Guest speaker (virtual) at Georgia State University Principles of FinTech Certification class BUSN 3700 (Spring and Fall Semesters; 2021-2022 – 2022, Clinical Associate Professor Jonathan Godbey, Ph.D.)