Driving Results and Delivering Impact
Drivig impact is at the heart of everything I do. Clearly defining the look of success and setting the vision with action fuels a sense of mission that energizes. This outcome-oriented approach has been the foundation of my career—fueling meaningful team and business results.
Leadership
Led marketing initiatives resulting in annual double-digit marketing sourced lead growth, web traffic, and cross-sales
Growth
Serving on the Executive team contributed to IDology’s 28% five-year CAGR in organic growth
Product Launch
Created product launch for new healthcare vertical, resulting in 32% increase in Y/Y transactions
Adoption Marketing
Accelerated Fiserv’s most strategic eBill product line to 400M annual transactions
“Atlanta-based IDology to Be Acquired by GBG for $300m”
AI Product Marketing
Launched new award-winning, international AI-infused product line
Product Design
Designed product iconography for the nation’s leading banking e-bill service, resulting in a 33% increase in annual activations
Winner
Product Innovation Award from Direct Marketing Association
Segmentation
Co-wrote Kellogg Case Study on consumer segmentation best practices
PR
Conducted 13 television and radio interviews in 4 hours for 30M listeners for a syndicated Earth Day initiative
Digital Campaigns
Spearheaded a Top 10 Utility online marketing campaign, resulting in a 45% YoY digital payments increase
Sales Collaboration
Multi-year peer-nominated to Chairman’s Club
Mobile App
Co-designed consumer mobile FinTech app generating 200K+ downloads and 3.6M annual mobile visits.
“Fiserv Holds Leadership Position with 94% Market Share for e-bills Through Banking Channel”
“Fiserv Reaches Milestone, Delivers 2 Billionth e-Bill"
“IDology Wins Series of Leadership, Industry and Customer Service Excellence Awards”
Peter Baron, Owner, Carabiner Communications