I am a researcher and marketer with 20+ years of experience in financial technology, Cybersecurity, and AI adoption.

My work centers on designing and executing primary research that translates complex market dynamics into compelling narratives and actionable marketing strategies.

Where FinTech research meets real-world impact

How I help organizations thrive

Research

Versatile in data-gathering techniques and analytics with a knack for capturing and synthesizing compelling market insights.

Create

Talent for crafting comprehensive marketing strategies that generate revenue opportunities and drive product usage.

Amplify

Signature skills in message delivery through earned media, customer webinars, white papers, analyst relations, and event speaking.

I start with the end in mind

Leadership

Led marketing initiatives resulting in annual double-digit marketing sourced lead growth, web traffic, and cross-sales.

Growth

Served on the executive team and contributed to IDology’s 28% five-year CAGR in organic growth.

Adoption Marketing

Accelerated Fiserv’s most strategic eBill product line to 400M annual transactions.

Product Launch

Created product launch for new healthcare vertical, resulting in 32% increase in Y/Y transactions.

Brandy Morton, VP IDology

"Eric is a thoughtful collaborator, coach, and leader. His upbeat, visionary approach, combined with deep industry knowledge and strong business acumen, helped us become a high-performing team.

He had a clear understanding of revenue-driving challenges and opportunities and was skilled at breaking them down, strategizing solutions, rallying the team, and delivering real results."