I am a practitioner-scholar with 20+ years of experience in financial technology, Cybersecurity, and, more recently, AI.
My work centers on designing and executing primary research that translates evolving market, customer, and competitive dynamics into actionable strategy.
Through teaching, advisory work, and collaboration, I help organizations translate complex industry trends into practical approaches that drive marketing strategy, strengthen market position, and deliver measurable results.
Where FinTech research meets real-world impact
How I help organizations thrive
Research
Versatile in data-gathering techniques and analytics with a knack for capturing and synthesizing compelling market insights.
Create
Talent for crafting comprehensive marketing strategies that generate revenue opportunities and drive product usage.
Amplify
Signature skills in message delivery through earned media, customer webinars, white papers, analyst relations, and event speaking.
I start with the end in mind
Leadership
Led marketing initiatives resulting in annual double-digit marketing sourced lead growth, web traffic, and cross-sales.
Growth
Served on the executive team and contributed to IDology’s 28% five-year CAGR in organic growth.
Adoption Marketing
Accelerated Fiserv’s most strategic eBill product line to 400M annual transactions.
Product Launch
Created product launch for new healthcare vertical, resulting in 32% increase in Y/Y transactions.
Brandy Morton, VP IDology