With more than two decades of leadership experience spanning FinTech, cybersecurity, and emerging technologies, I specialize in connecting market intelligence, strategic thinking, and marketing execution to deliver transformative business impact.
Through ELMS (Eric Leiserson Market Solutions), I apply a combination of executive-level industry experience, analytical rigor, savvy creativity and commercial insight to help organizations navigate complex markets, identify growth opportunities, and build sustainable competitive advantages.
Insight-Driven Strategy. Results-Driven Growth.
How I help organizations thrive
Research
Versatile in data-gathering techniques and analytics with a knack for capturing and synthesizing compelling market insights.
Create
Talent for crafting comprehensive marketing strategies that generate revenue opportunities and drive product usage.
Amplify
Signature skills in message delivery through earned media, customer webinars, white papers, analyst relations, and event speaking.
I start with the end in mind
Leadership
Led marketing initiatives resulting in annual double-digit marketing sourced lead growth, web traffic, and cross-sales.
Growth
Served on the executive team and contributed to IDology’s 28% five-year CAGR in organic growth.
Adoption Marketing
Accelerated Fiserv’s most strategic eBill product line to 400M annual transactions.
Product Launch
Created product launch for new healthcare vertical, resulting in 32% increase in Y/Y transactions.
Brandy Morton, VP IDology
"Eric is a thoughtful collaborator, coach, and leader. His upbeat, visionary approach, combined with deep industry knowledge and strong business acumen, helped us become a high-performing team.
He had a clear understanding of revenue-driving challenges and opportunities and was skilled at breaking them down, strategizing solutions, rallying the team, and delivering real results."
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